In 2005, Gartner identified "IT Consumerization" as the "most significant trend affecting IT in the next 10 years". This is the user usrge or push to adopt consumer technology and tools in the enterprise.

They define it as - "introducing new technologies into consumer markets prior to industrial markets.....As a result, the majority of new technologies enterprises adopt for their information systems between 2007 and 2012 will have roots in consumer applications."

"Consumer markets will drive much of the industry's underlying research and development, rather than the military and business markets."